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15 YEAR-OLD SECURES SPONSORSHIP EXTENSION FOR TEEN PODCAST
Published on 05.09.2006
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Nature’s Cure Renews Sponsorship of Martina Butler’s Emo Girl Talk Podcast

Oakland, CA - (May 10, 2006) Martina Butler, creator and host of the popular Emo Girl Talk podcast, became a pioneer six months ago when she was the first teen podcaster to secure a major corporate sponsor. Now, she is leading the way again by signing up her charter sponsor for an additional four months. Nature’s Cure, a top brand of innovative acne treatments, decided to extend the sponsorship after assessing its first foray into the world of podcasting a resounding success. Now that the show has proven valuable in reaching and influencing Butler’s teen audience, teen podcasters can expect increased corporate attention to their craft.

Podcasts, audio programs downloaded to a mobile device or computer and listened to on demand, are a fast growing medium among teens and young adults who have embraced the growing technology of handheld devices. Martina uses her weekly Emo Girl Talk podcast, located at www.emogirltalk.com, to discuss anything “teen”. The show’s focus is Emo, a genre of alternative rock with emotionally-charged lyrics, of which 3 songs are played per episode accompanied with music-related talk. But, it is not uncommon for topics to venture into fashion, friends and other everyday teen happenings.

"Reaching teens requires being in-touch with what’s important in their world, so exploring podcasting was a natural next-step for us" says Dana Doron, VP Marketing at Nature’s Cure.   “Our initial test run on Emo Girl Talk has proven successful for our brand. We found sponsorship to be an excellent way to get the word out about our products and to support teen empowerment at the same time.”

"I’m happy that Nature’s Cure sees the value in sponsoring my show. Hopefully, this will lead to more teens having their voices heard through podcasting," says Martina Butler of the contract extension with Nature’s Cure. Sponsorship has proven valuable to Butler, as well. Press related to the partnership was picked up in numerous publications, including a feature in the Saturday edition of the Wall Street Journal. MTV caught wind of the deal and flew the young podcaster in for an interview. The show’s audience has since tripled and is continuing to grow.

Martina’s father, Michael Butler, may have set the stage with his highly-successful podcast, The Rock and Roll Geek Show, but Martina is now podcasting to her own tune – Emo. At 33 weeks and counting, Emo Girl Talk continues to be one of the most downloaded shows on the Podshow Network and is also featured on Adam Curry’s Sirius satellite radio broadcast. “Teens today are a driving force behind technological progress and new media,” says Doron. “Nature’s Cure is thrilled to have found a way to take part in this phenomenon.”

Nature’s Cure was founded in 1994 to develop and market innovative Health & Beauty products that successfully integrate the best of science and nature. The company revolutionized the category with the first OTC two-part acne treatment to treat acne internally with homeopathic all-natural tablets and externally with a topical cream. It now offers a full line of face and body acne products available in Food/Drug/Mass. www.naturescure.com 

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