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NATURE'S CURE CREATES FIRST CORPORATE PODCAST ABOUT TEEN HEALTH
Published on 07.30.2006
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STR8 UP – Health Talk for Teens to Provide MD’s Advice on Important Adolescent Topics

Oakland, CA (July 31, 2006) -- Nature’s Cure, a top brand of innovative acne treatments, has created the first weekly teen-targeted podcast on health to be fully produced and distributed by a national brand. The first company to sponsor a teen podcast has taken the next step in the cutting-edge world of podcasting by creating its own audio show. STR8 Up – Health Talk for Teens features Dr. Robin Miller providing expert advice on teen health. It is now available for download at www.naturescure.com, as well as itunes and other major podcast search engines.

Nature’s Cure was exposed to the potential of podcasting through its partnership with Emo Girl Talk, the popular podcast hosted by 15-year old Martina Butler. After seeing increased activity on its website and evidence that the show drove listeners to retail, Nature’s Cure was ready to take this new medium to the next level. “We’re always looking for ways to get the word out about our products. And we’re a company that’s committed to teen health and innovation. What better way to combine those values and objectives than to launch a show about teen health in an innovative new way?” asserts Dana Doron, Vice President of Marketing at Nature’s Cure.

The show, entitled STR8 Up – Health Talk for Teens, delivers what its title promises. It gives no-nonsense advice directly from a practicing physician, Dr. Robin Miller, on issues ranging from fad diets to tattoos & piercings and, yes, acne too. The show aims to inform without bias, and provide lesser-known facts along with the bigger picture. Dr. Miller explains, “Adolescence is a tough time. Kids’ bodies are changing, they’re becoming more aware of themselves and the world around them and they naturally have a lot of questions. There is a lot of misinformation out there and many teens don’t feel comfortable talking to their parents about these topics. Podcasting is an excellent medium to reach teens with the information they need.”

Nature's Cure was founded in 1994 to develop and market innovative Health & Beauty Care products that successfully integrate the best of the clinical world with the safety of natural products. The company markets and distributes the first OTC two-part acne treatment with an internal and external system approach. Using homeopathic all-natural tablets along with highly effective traditional topical treatments, Nature's Cure revolutionized the acne category in the Food/Drug/Mass channels.

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