Innovative Packaging Fills a Gap in the Market for Body Acne Sufferers
Oakland, CA - (March 15, 2006) Nature’s Cure introduces its newly packaged Body Acne Treatment Spray – a welcome solution for the pervasive problem of body acne among adults and teens. Nature’s Cure has literally gone “outside the box” with this body acne treatment after witnessing tremendous consumer enthusiasm for the spray bottle concept during an earlier test launch. The bold new product does away with the exterior cardboard box to bring attention to the innovative spray bottle and its benefits, as well as to reduce excess packaging.
As the only treatment spray available in Food, Drug and Mass stores, Nature’s Cure Body Acne Treatment Spray fills a void in the market for body acne sufferers. Because body acne is frequently found on hard-to-reach parts of the body, like the middle of the back, easy application is essential for effective treatment. Nature’s Cure found the answer in a unique spray bottle that can be sprayed from any direction, including upside-down. The fine mist sprayer also makes it possible to receive hours of continuous treatment by dispensing an even layer of medication that remains on the skin all day. “Our maximum strength 2% salicylic acid solution clears body acne by opening blocked pores and accelerates healing with ingredients like aloe,” explains company founder, Amy Baker.
Statistics show that approximately 65% of people who suffer from facial acne also get body acne. Research conducted prior to product development revealed that body acne sufferers are frustrated with available treatments because they do not address the specific issues associated with this type of skin problem. The biggest hassles in treating body acne are that available products don’t work (35% of respondents) and it is hard to reach affected areas (31%). In addition, many consumers treat body acne with Benzoyl Peroxide products intended for the face, which can bleach or stain sheets, towels and clothing. Nature’s Cure Body Acne Treatment Spray was specifically formulated with non-staining salicylic acid and packaged for easy application to meet consumer needs.
If not formulated well, salicylic acid solutions have the potential to cause inflammation of the skin. University based clinical trials were conducted to ensure that the Nature’s Cure formula would not pose any problems. Through this research, Nature’s Cure found irritation could be controlled by adjusting the pH of the formula. Study results show conclusively that the Nature’s Cure patent-pending spray is effective for the treatment of body acne without skin irritation.
With the box out of the way, and the contemporary new graphic design, the new Nature’s Cure packaging ensures that this effective, affordable and easy-to-use treatment will get noticed by the people who will benefit from it most. Nature’s Cure Body Acne Treatment Spray will be available in grocery, drug and discount chains nationwide.
Nature’s Cure was founded in 1994 to develop and market innovative Health & Beauty Care products that successfully integrate the best of the clinical world with the safety of natural products. The company markets and distributes the first OTC two-part acne treatment with an internal and external system approach. Using homeopathic all-natural tablets along with highly effective traditional topical treatments, Nature’s Cure revolutionized the acne category in the Food/Drug/Mass channels.