First Entry into New Category Proves a Winner with Consumers
Oakland, CA (May 10, 2006) -- Nature’s Cure has developed a unique new product line to address an unfilled need among women who suffer from vaginal yeast infections. New Nature’s Cure Yeast Infection Convenience Packs and Yeast Control Capsules work internally and externally to treat yeast infections and help the body maintain a healthy balance that keeps yeast growth under control. The products have been successfully test marketed and are now available in grocery, drug and discount stores nationwide.
The Yeast Infection Convenience Pack uses Nature’s Cure’s innovative “inside-outside” approach to treating health and beauty problems. The 3-Day Treatment product pairs all-natural Yeast Infection Treatment Tablets with a maximum strength miconozole nitrate 3-Day suppositories Combination Pack that includes 3 disposable applicators and an external itch cream. The tablets contain all-natural ingredients that stimulate your body's own defenses to correct the imbalances that can cause yeast overgrowth and help stop yeast infections where they can start. The suppositories kill overgrown yeast and relieve symptoms. The Convenience Pack has also just been made available as a 1-Day Treatment. This version includes the Yeast Infection Treatment Tablets with a 1-Dose Tioconazole Ointment, another antifungal proven to fight yeast overgrowth.
While the Convenience Pack is meant to be used during a yeast infection, The Yeast Control Capsules are meant to be used between yeast infections to help the body maintain a healthy balance. “Yeast infections generally occur when a physiological or lifestyle change, such as stress, antibiotic usage, hormonal fluctuation, or diet change, disrupts the biological balance of the body. Since good feminine health depends on maintaining an internal environment that doesn’t promote yeast proliferation, we created a product that would help the body stay in balance naturally,” explains company founder and president Amy Baker.
The yeast infection line was test marketed for six months, backed by advertising and coupon distribution. The results were excellent, with both products projecting to be top-sellers in the category once they reach full national distribution. A recent Nature’s Cure survey found that only 43% of yeast infection sufferers thought that current over-the-counter treatments work very well or extremely well. “The yeast infection category leader has launched a lot of products in recent years introducing changes with regard to length of treatment and form, be it a cream or suppository. But they’re all essentially the same old approach to treating yeast infections. We’ve given the consumer a totally new, comprehensive and more natural way to tackle this very uncomfortable and potentially disruptive health concern. And the women out there have been very receptive,” says Baker.
Yeast infections are one of the most common genital tract disorders. They affect 75% of women. Many of those women endure 4 or more yeast infections per year, some as often as monthly. The FDA-regulated tablets and capsules in the Nature’s Cure line are based on homeopathic medicine, which has been used worldwide with proven results for centuries. They provide a safer approach to combating chronic yeast infections than the frequent exposure to chemical treatments that would otherwise be necessary. Health experts have warned that repeated use of over-the-counter and prescription medications can create imbalances in the healthy vagina and create opportunities for resistant strains of candida fungus or bacteria to take hold. This can turn a simple infection into a chronic, tenacious condition that can seriously affect the user’s immune system and overall health.
Nature's Cure was founded in 1994 to develop and market innovative Health & Beauty Care products that successfully integrate the best of the clinical world with the safety of natural products. The company markets and distributes the first OTC two-part acne treatment with an internal and external system approach. Using homeopathic all-natural tablets along with highly effective traditional topical treatments, Nature's Cure revolutionized the acne category in the Food/Drug/Mass channels and is now bringing its innovative products into new categories.