NATURE’S CURE LAUNCHES 2-PART FEMININE VITALITY TREATMENT
First Product to Fully Tackle Vaginal Aging Concerns Head-On
Oakland, CA (June 1, 2008) -- Nature’s Cure has developed a unique new product to address an unfilled need among the growing population of women who suffer from vaginal dryness or more advanced vaginal aging. New Nature’s Cure 2-Part Feminine Vitality Treatment works internally and externally to treat the various signs of vaginal aging including vaginal dryness, pH imbalances that can lead to odor, and loss of skin tone and elasticity. The product will be available in Rite-Aid stores nationwide beginning June, 2008.
Vaginal aging is characterized by a thinning of the vaginal tissues and a decrease in lubrication. It is a condition that typically results from a decrease in estrogen levels due to menopause. It affects up to 40% of post-menopausal women, but many of its symptoms occur in younger women as well who are naturally lower in estrogen, or due to pregnancy, breast-feeding, certain surgeries or medications, cigarette smoking or even douche or tampon use. Primary symptoms include vaginal dryness with soreness or itching, malodorous vaginal discharge, discomfort during sexual intercourse, and loss of elasticity in the vulvar skin. Nature’s Cure is the only product available over the counter that addresses all of these problems.
The 2-Part Feminine Vitality Treatment uses Nature’s Cure’s innovative “inside-outside” approach to treating health and beauty problems. It pairs a month’s supply of All-Natural Homeopathic Tablets with 8 convenient applicators prefilled with a Long-Lasting Vaginal Moisture Gel. The tablets contain all-natural ingredients that stimulate your body's own defenses to correct dermal and moisture problems that can result from external irritants or internal changes in your body as you age or experience hormonal fluctuations*. The Vaginal Moisture Gel soothes dryness on contact and replenishes moisture over time. It uses a sophisticated bio-adhesive technology along with botanical moisturizers like Tamarind Seed Extract and Evening Primrose Oil to keep the gel in place and working to adjust pH for odor control and moisturize for up to 3 days. It also contains Ginseng and Vitamins A and E to improve skin strength and tone, as well as skin conditioners like allantoin to soothe the area. It is natural feeling, water-based, estrogen-free, unscented, flavorless and no-mess.
“Today’s aging women don’t want to feel old, especially when it comes to their sexuality. There has been a marked rise in estrogen therapy and plastic surgery, including vaginal cosmetic surgery. It’s clear that there is a need for an over-the-counter product like Feminine Vitality that helps women feel vital and young without the expense, side effects and risks of more extreme medical treatments,” explains company founder and president Amy Baker. A Nature’s Cure survey found that only 25% of women thought that current over-the-counter treatments work very well or extremely well in combating vaginal dryness. The same survey showed that women prefer a product that goes beyond vaginal dryness to provide additional vaginal anti-aging benefits. As the U.S. population ages, the demand for this type of product will continue to rise.
Nature's Cure was founded in 1994 to develop and market innovative Health & Beauty Care products that successfully integrate the best of the clinical world with the safety of natural products. The company markets and distributes the first OTC two-part acne treatment with an internal and external system approach. Using homeopathic all-natural tablets along with highly effective traditional topical treatments, Nature's Cure revolutionized the acne category in the Food/Drug/Mass channels and is now bringing its innovative products into new categories.
*Tablet ingredients and their indications are based on traditional homeopathic provings.